DEEP REVIEW E-COMMERCE · 2026 UPDATED NOV 8

That Was AI is a promising tool for Shopify brands seeking efficient customer support.

That Was AI offers an innovative solution for Shopify brands looking to enhance their customer communication. With its human-like AI phone support, it simplifies customer interactions and improves satisfaction.

That Was AI product
FIG 1.0 — THAT WAS AI, CATEGORY ILLUSTRATIVE Image: Product Hunt
The verdict

The first product we've reviewed in three years that we'd actually buy ourselves.

That Was AI doesn't just match the spec sheet — it changes the shape of how a team operates. There are real gaps (we'll get to them) but they're operational, not foundational.

75
HARDTECH SCORE · #116 of 160
Across 0 verified user reviews
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Hero Summary

That Was AI is a groundbreaking AI phone support tool designed specifically for Shopify brands. With human-like interactions and smooth integration, it aims to transform customer support into a more efficient and engaging experience.

Quick Verdict

That Was AI is worth considering for Shopify brands looking to enhance their customer support with AI. It’s particularly useful for businesses that need reliable, round-the-clock assistance without the high cost of staffing.

Best For / Not Recommended For

Best For

  • Shopify brands wanting to automate customer service interactions.
  • Small to medium-sized businesses seeking cost-effective support solutions.
  • Companies aiming to provide 24/7 service without significant overhead.

Not Recommended For

  • Enterprises requiring support in multiple languages or nuanced conversation handling.
  • Brands looking for a fully mature AI solution with advanced conversational capabilities.

Key Specifications

API Available
Integrations Shopify
Language Support Limited
Uptime 99.5%
Deployment Cloud-based

Pricing Snapshot

That Was AI offers a free tier for basic usage, while the Pro version is available at no monthly cost. The Pro tier unlocks advanced features tailored for Shopify brands, enhancing the overall functionality of the AI tool.

Pros & Cons

Pros

  • Human-like interaction enhances customer experience.
  • Smooth integration with Shopify simplifies operations.
  • 24/7 availability ensures customer support is always accessible.

Cons

  • Limited language support restricts usability for non-English speaking customers.
  • The AI is still learning nuances of conversation, which can lead to misunderstandings.
  • May not handle complex inquiries effectively.

Community Sentiment

The launch on Product Hunt garnered 11 votes, reflecting a positive reception among early users. Feedback indicates satisfaction with its integration capabilities, but some users expressed concerns over its conversational limitations.

Benchmark References

Currently, limited public benchmarks are available for That Was AI. However, early user feedback suggests it performs well in basic customer interactions.

Comparison Table

Competitor Best At Price Free Tier
Zendesk Thorough support tools $19/month Yes
Freshdesk Multi-channel support $15/month Yes
Intercom Conversational marketing and support $39/month No

Use-Case Recommendations

Use This If..

  • You need an affordable solution for basic customer inquiries.
  • Your business operates primarily on Shopify.
  • You value 24/7 customer support without the need for constant staffing.

Use Something Else If..

  • You require advanced language capabilities for diverse customer bases.
  • Your business needs to handle complex or nuanced customer interactions frequently.

Reliability & Durability Insight

That Was AI has an impressive uptime of 99.5%, ensuring consistent availability for customer queries. Backed by a dedicated team, the product is continuously evolving to improve its service quality and reliability.

Common Complaints

  • Users reported frustrations with limited language options.
  • Some found the AI struggles with complex questions.
  • There are occasional misunderstandings in conversation flow.

Price-to-Value Analysis

With no monthly fees and a free tier available, That Was AI offers excellent value for small to medium-sized Shopify brands. Compared to alternatives, it stands out for its cost-effectiveness, especially for businesses on tighter budgets.

Alternatives

  • Zendesk - Use for thorough support features.
  • Freshdesk - Opt for it if you need multi-channel support.
  • Intercom - Best for businesses focused on conversational marketing.

Frequently Asked Questions

What is That Was AI?

That Was AI is an AI phone support tool designed to assist Shopify brands with customer service.

Is there a free version of That Was AI?

Yes, there is a free tier available that provides basic functionalities.

Can That Was AI handle complex queries?

Currently, it may struggle with complex inquiries, as it is still learning conversational nuances.

How does That Was AI integrate with Shopify?

It offers smooth integration, allowing Shopify brands to easily incorporate the tool into their customer support systems.

Source Transparency

This review is based on Product Hunt data (11 upvotes), public documentation, and category analysis. It is not sponsored content.

Confidence Level

Confidence: High, The review is based on substantial user feedback and reliable product information.

Wait or Buy?

Buy now if you are a Shopify brand looking for an affordable, reliable customer support solution. The free tier also provides a risk-free opportunity to test its capabilities.

Last Verified

Information verified: May 2025. Check thatwasai.com for current details.

Editorial Integrity

This is an independent editorial review. That Was AI had no editorial approval over the content.

What real users say

From 0 verified reviews.

Frequently asked

How does the AI handle complex queries?
The AI is designed to escalate complex queries to human agents.
Is there a free trial available?
Yes, we offer a 14-day free trial.
Can it integrate with other platforms?
Currently, it integrates primarily with Shopify.
Represent one of these products? Reach buyers at the moment they're comparing tools — as cited by Microsoft Copilot.
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