CCBank Rebrands as Accordia Bank and Accordia Mortgage
CCBank and Security Home Mortgage unveil new brand identity.
CCBank and its subsidiary, Security Home Mortgage, are set to rebrand as Accordia Bank and Accordia Mortgage, effective August 17, 2026. This strategic change aims to unify both organizations under a cohesive brand identity that reflects their growth and enhanced market presence.
The decision to rebrand comes as the companies recognize they have outgrown their previous names. According to leadership, the new name, Accordia, is derived from the word 'accord', symbolizing agreement and harmony, a nod to their customer-focused approach. The rebranding is intended to strengthen the connection with clients and communities while establishing a more distinct identity.
Along with the name change, Accordia will introduce a new visual identity inspired by the local Utah landscape, featuring updated logos and color schemes. Customers can expect a smooth transition with all existing accounts, services, and operational practices remaining unchanged.
Matt Field, President of CCBank, stated, "We've grown substantially, and the time was right for a name and identity built for what comes next." This rebranding effort aims to reflect the bank's commitment to local relationships and community service.
Lee Lamb, Senior Vice President of Marketing and Brand, noted that consolidating the bank and mortgage company under one name simplifies branding for customers. The rebrand is expected to enhance customer experience, whether they are opening an account or seeking mortgage services.
CCBank, established in 1993, has a long-standing commitment to serving the banking needs of Utah residents. The transition to Accordia Bank and Accordia Mortgage is part of their ongoing growth strategy, aiming to strengthen their position in the competitive financial services market. The companies will continue to operate under the same leadership and regulatory frameworks as before.
This announcement is distributed via PR Newswire and represents a significant shift for CCBank and Security Home Mortgage as they align their brand with their vision for the future.
This is an independent summary of a press release originally distributed via PR Newswire. GAX Online was not paid for this coverage.
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