What it gets right
The thing nobody else has shipped is a working class-leading capability. After six weeks running it side-by-side with the next two in the ranking, the gap on this single dimension is meaningful in a way the spec sheet doesn't really capture.
We tested this with three independent operators, each given the same brief. All three rated Built For Small Business 2.0 the strongest on the dimensions that matter most — that's the bar nobody else has cleared at this price.