Synchrony Appoints Nimrod Barak as Chief AI Officer

Synchrony has announced the appointment of Nimrod Barak as its Chief AI Officer, effective June 30, 2026. In this newly created role, Barak will lead the company's enterprise-wide AI strategy, aiming to enhance innovation and improve customer experiences.

Barak's responsibilities will include overseeing the development and implementation of AI capabilities across Synchrony’s operations. His focus will be on advancing automation initiatives and ensuring responsible AI integration in products and decision-making processes.

Florin Arghirescu, Synchrony’s EVP and Chief Technology Officer, expressed optimism about Barak's leadership, stating, "We look forward to Nimrod's leadership to accelerate AI adoption as part of our commitment to responsible innovation." This reflects Synchrony's ongoing efforts to modernize its operations and enhance service delivery through AI.

Barak brings over 20 years of experience in technology and innovation, with a strong background in leading engineering and AI teams. His previous role was at Citi, where he served as Managing Director and Head of the AI Center of Excellence.

Synchrony has been actively rolling out AI capabilities since 2024, with nearly its entire professional workforce now using AI tools, including Synchrony GPT. Employee trust in the company's AI practices is notably high, with 90% of staff expressing confidence in Synchrony’s ethical use of AI.

This appointment comes at a time when financial services firms are increasingly using AI to enhance customer engagement and simplify operations. Synchrony's commitment to AI readiness is poised to strengthen its market position and drive growth.

The announcement was made via PR Newswire, highlighting Synchrony's strategic focus on responsible innovation.

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