GreenCore Solutions Launches AI Orderability Agents for Marketplaces
GreenCore Solutions introduces AI Orderability Agents for BPC brands.
GreenCore Solutions Corp. has launched a new class of AI agents, known as AI Orderability (AIO) Agents, designed to enhance the discoverability and orderability of Beauty & Personal Care (BPC) brands in marketplace commerce. This initiative is part of the company's GSC Marketplace, which is now live at gsc-marketplace.ai.
The AIO Agents aim to help the procurement of Consumer Packaged Goods (CPG) by allowing BPC brands to be easily found and ordered across various online platforms. This comes at a time when marketplace commerce is booming, generating over $3.8 trillion annually in gross merchandise value, which constitutes about two-thirds of all online sales.
According to Gartner, by 2028, it is expected that 90% of B2B purchases will involve AI agents, which could move more than $15 trillion in B2B spending through AI-driven exchanges. The introduction of AIO Agents by GreenCore is seen as a strategic move to capitalize on this trend, providing sourcing teams with tools to efficiently discover and order products.
These agents operate on the SM-AMP-CPG standard, ensuring that each order is verified through human oversight. This approach enhances the credibility of transactions, as every order processed through AIO Agents is signed off by a human, thereby maintaining accountability within the procurement process.
GreenCore's AI Agents are already active in 18 countries, powered by Microsoft Azure and Google Cloud, and are designed to serve various regions including the U.S., Europe, and Asia. The introduction of AIO Agents is the second phase of their agentic commerce strategy, following the successful deployment of Carrier AI Agents that manage retail grocery procurement.
Matthew Keddy, CEO of GreenCore Solutions, stated, "At GSC, we now operate two vital agentic commerce surfaces for our cosmetics brand customers." This dual approach aims to simplify both retail grocery and marketplace commerce, positioning GreenCore as a key player in the evolving landscape of AI-driven procurement.
This announcement was made via PR Newswire.
This is an independent summary of a press release originally distributed via PR Newswire. GAX Online was not paid for this coverage.
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