Denmark's First SCREENX Auditorium Opens at ATLAS Biograferne
CJ 4DPLEX partners with ATLAS Biograferne to launch SCREENX in Denmark.
CJ 4DPLEX has announced the opening of Denmark's first SCREENX auditorium at ATLAS Biograferne in Rødovre, marking a significant expansion of immersive cinema experiences in the country. This new 270-degree panoramic format allows viewers to engage with films in a way that extends visuals beyond the traditional screen, enhancing the storytelling experience.
The SCREENX auditorium features a 126-foot-wide panoramic screen and 76 seats, designed to immerse audiences in the film's environment. This innovative format smoothly integrates images on the main screen with visuals projected onto the auditorium's side walls, creating a fully immersive cinematic experience.
Don Savant, Chief Business Officer at CJ 4DPLEX, commented on the significance of this launch, stating, “Denmark represents an exciting new chapter for SCREENX, and we couldn't be more thrilled to bring this experience to Danish audiences for the first time.”
Located in the Rødovre Centrum shopping complex, ATLAS Biograferne has established itself as a prominent independent cinema in the Greater Copenhagen area. The introduction of SCREENX aligns with the cinema's mission to provide exceptional viewing experiences and positions it as a leader in the Danish market.
This launch builds upon CJ 4DPLEX's existing presence in Denmark, where the company has previously introduced its 4DX format in collaboration with Nordisk Film Cinemas. The expansion into SCREENX signifies a broader strategy to enhance the cinema experience in the Nordic region.
The addition of SCREENX at ATLAS Biograferne aims to redefine premium cinema in Denmark, offering audiences a unique way to engage with films. As the demand for innovative cinematic experiences continues to grow, this partnership signals a commitment to pushing the boundaries of traditional moviegoing.
The announcement was originally distributed via PR Newswire.
This is an independent summary of a press release originally distributed via PR Newswire. GAX Online was not paid for this coverage.
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