MFour Enhances Quant Studies with Video Interview Feature
MFour's DANI™ now integrates video interviews into quantitative research.
MFour has introduced a new feature in its DANI™ platform that allows researchers to incorporate video interviews into quantitative studies. This capability aims to provide insights into the reasons behind data trends, enabling a deeper understanding of consumer behavior.
With the new integration, researchers can request respondents to share their thoughts via video, eliminating the need for separate qualitative studies that can take weeks to complete. DANI™ analyzes these video responses in real-time, transcribing and identifying key themes that emerge from consumer feedback.
The DANI Reel Studio provides tools for researchers to quantify the frequency of these themes and link them back to the corresponding video clips. This function simplifies the process of creating presentation-ready reels, allowing users to edit and compile significant moments using simple drag-and-drop features. According to Chris St. Hilaire, Founder and CEO of MFour, "Quant tells you what is happening. Video explains why."
This advancement is powered by MFour's first-party consumer panel and its mobile app, which triggers research based on consumer behavior at critical moments. This approach enables researchers to gather immediate feedback from individuals whose actions and opinions they are studying.
The DANI Reel Studio is now available to customers of MFour Studio, significantly reducing the time required to sift through video responses and generate actionable insights. What once took days can now be accomplished in minutes.
MFour Data Research, established in 2011, specializes in providing validated consumer behavior and survey data through its Surveys On The Go® app. The platform serves numerous prominent brands, including Samsung and Google, by offering a thorough understanding of consumer journeys.
This announcement was distributed via PR Newswire.
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